Why BrainTower?

The digital era has challenged the status quo, and we’re all feeling it. Think of innovative new frameworks and rapidly evolving customer needs. Staying relevant and offering a flawless customer experience is no longer a nice to have, it’s your ticket to survival!

And that’s where BrainTower comes in. With more than 10 years of experience in the commercial world and an innate passion for new technologies, our expert team will keep you on your toes. Make your company future-proof today!

How we work

Our winning combination of experience and business knowledge is how we make a difference.


200+ experienced project managers

Every single one of our project managers has a proven track record and experience in the field. Market knowledge and a complementary team are your ticket to a professional execution.

360° approach

Our consultants’ ample expertise is a surefire way to gather cutting-edge business insights. They take the complexity of your business challenges into account while still maintaining a helicopter view - the key to any winning project!

Fast & agile

BrainTower will tackle your project pragmatically, from concept to execution. Our senior experts seamlessly integrate into your organization and work efficiently towards the desired result – and more.



Meet the people behind BrainTower

At BrainTower, we believe in joining forces to excel together. Our core team stands ready to support our consultants and forms the point of contact for your organization.

Jan De Lancker

Jan De Lancker

Growth Strategies & CDD

“After studying Business Economics (UGent) and Marketing (Vlerick), I worked at blue chip corporations for 18 years. I made my name at Mars, Nike and PepsiCo. Entrepreneurship and innovation were always front and center in my professional journey. That’s how I ended up helming my own design startup, which led me to found BrainTower in 2002. It’s my way to build bridges between industries, cultures and people. Today, I still work with startups in many different cultures, which helps to me to navigate our rapidly evolving world.”

Sara De Cuyper

Sara De Cuyper

Sales & Key Account Management

“I started my career at P&G, right after I got a degree in Applied Economic Sciences (KU Leuven) and an MBA in General Management (Vlerick). For 14 years, I gained experience in different environments, from Business Unit Director Benelux to Customer Director of International Trade. It allowed me to specialize in business development, commercial strategy development and client partnerships and together with my highly motivated team, I was responsible for strategy as well as execution. My secret to success is continually trying to improve myself. That’s how I was introduced to BrainTower, where I’ve been helping to strive for excellence since 2015!”

Caroline Vervaeke

Caroline Vervaeke

Marketing Communication & Strategy

“My law degree and an MBA in Marketing laid the foundation for my 25+ years of experience in marketing and communication. I worked at several communication agencies (like TBWA and Duval Guillaume) and advertising agencies in retail, life sciences, media, services, banking and FMCG. As a marketer, I believe in focus, agility, creativity, tangibility and sustainability – FACTS in short. My team is my fuel and I love to coach, share experiences and help people grow.”

Gerald Naelaerts

Gerald Naelaerts

In-store Excellence

“I don’t just have a degree in Applied Economic Sciences, I also have over 10 years of experience at companies like Mars (sales), AC Nielsen (marketing consultant) and Retail Insights (market research consultant). Then, I took the leap and became a freelance project manager. Since 2008, I’ve entrusted my analytical prowess and my pragmatic mind to BrainTower. Interim experience at Vandemoortele, Texaco and Diageo, among others, helped me develop my dedication to building bridges between companies and people.”

Gerrit De Backer

Gerrit De Backer

SMEs & Change and Organization Management

“After my studies in Applied Economic Sciences (UGent), I immediately started working at Mars. Today, I happily look back on 22 years of experience in sales & trade marketing for many different markets and channels. I helped shape the business strategies of various A brands and aided in their implementation. That’s how I developed a knack for operations as well as sales. I have a numerical mind and I always know how to combine it with my passion for customers and products.”

Thierry Moubax

Thierry Moubax

Omnichannel

“My life in the online world started after my studies in Business Engineering (KU Leuven). I think of myself as an eternal student – my passion for people and technology urge me to keep learning every day. I’m proud to look back on 20 years of experience at Shell, DHL and Securitas on a local, European and global level. I also founded Blue Compass, a company that creates educational apps for children; 4 years ago I turned my back on the corporate world and followed my passion for tech and online experiences. Today, at BrainTower, I support other organizations in their online story and marketing strategy.”