Customer Management

If ‘The Customer is King’ isn’t your company mantra yet, get back to the drawing board. Today, there are systems that will help you understand your customer in real-time with a click of a button. Use those systems to approach and serve them in the most relevant way.

 

Customer journey & experience

The huge influx of media, digital tools and interactions have complicated the decision process. Optimize your customer experiences through permanent tracking, smart analyses and rigorous testing.

 

How we help:

  • Map touchpoints
  • Optimize UX
  • Manage omnichannel planning
  • Perform A/B testing
  • Calculate ROI

 

CRM

Use customer intimacy to offer your customers exactly what they need. How? By using a great CRM system, of course. It captures data that’ll help you to truly get to know your customer, so you can offer them personalized offers and better service. This results in a higher conversion rate and greater customer satisfaction.

 

How we help:

  • Design & set up a CRM system
  • Create a one-on-one communication strategy
  • Map conversion and open ratio metrics

Loyalty management

Divided loyalty is a sign of the times. Consumers put their faith in a variety of brands and aren’t afraid to try something new – including private label. So how do you draw them to your brand and keep them there? How do you increase your share of wallet in these fickle times?

 

How we help:

  • Devise a retention grid & segmentation model
  • Craft a loyalty strategy & planning
  • Manage ambassadors
  • Implement, analyze and adapt