Communication gets more personal and more relevant by the day. Inbound marketing replaces push marketing as the road to consumer engagement. Communicate with your target audience when, where and how they want to grab their attention.
Content creation & management
Relevance is the key to success. Added-value content may better convince your customer than a commercial message. Understand your customers questions and desires for communication that hits the mark!
- Data analysis
- Content creation
- Content planning per persona and medium
No modern-day advertiser can afford to exclusively use traditional media. Offline and online media reinforce one another and are a must in both a BtC and a BtB context.
- Communication planning and budgeting
- Agency selection (media,creation, digital, PR, …)
- ROI on communication investments
Online communication requires specific skills that are more technical and data-driven than those needed for more traditional means of communication:
- Direct mailing campaigns
- Social media
- Design & optimization of websites
- Marketing automation
- Conversation management
Brand and Field activation
Increase brand awareness or generate trial by creating touch points with your customer – and convert them for immediate results.
- In-store promotions