Joint Offers in Belgium: What does it mean for my Business?
Are Joint Offers (koppelverkoop – ventes liées) going to change the fundamentals of the Belgian consumer market?

Marketeers have until today not been able to develop propositions with joint offers, unlike their colleagues in most European countries.
The Belgian law prohibited this until things changed on the 23rd of April 2009: the European Court of Justice in Luxemburg confirmed the incompatibility of the Belgian law. Since then the market is open for joint offers (even if the Belgian law still needs to be adapted). READ MORE
 
Flexible Competences to Make the Difference
If you are looking to benefit from the growth opportunities created by the legislation change regarding joint offers, you may come to the conclusion that your company doesn’t have the organizational capability to leverage the first movers’ advantage.
Not a problem: BrainTower offers you real specialists, from here or abroad. People with the right experience to make the difference, fast! And only for as long as you need them.

Wim (+32 485 892028 wim.wolsing@braintower.com) and Philippe (+32 478 615387 philippe.lehouck@braintower.com) are at your disposal to discuss your needs
 
Customer Centricity Trends for 2009: Think, Feel and Connect!
The economical situation in the second half of 2008 and the first half of 2009 has been a real challenge for a lot of companies in a wide range of activities.

Strangely enough this situation forces a lot of companies to go back to basics and find themselves in a situation where the customer will have to be at the centre of their attention… or they will lose him!

Putting the customer in the centre of your business is a major strategic choice, but making a solid business case out of customer-centricity is as important. READ MORE
 
About BrainTower
BrainTower is a marketing and sales boutique active in Interim Management and Consultancy.

Our purpose is to offer Companies’ Management fast, effective and smart value enhancing solutions for their commercial operations. Pragmatism comes first.

Our motto: we measure our success through our Customers’ results!

Key products and services: Interim Management & Out-Tasking in Marketing & Sales Management, Project Management, Customer Centricity (including CRM), Way-to-Market, Commercial Due Diligence, Commercial Audit, Pricing & Trading Terms, Management by Strategy, International Business Development and International Key Account Management, e-Commerce solutions, ... ...
 
BrainTower
Belgian Office: Grote Steenweg 50 – 2550 Waarloos / Kontich – Belgium
Tel: +32 (0) 15.30.56.24 – Fax: + 32 (0) 15 30.56.28 – www.braintower.com
The Netherlands Office: Amersfoortseweg 15E – 7313AB Apeldoorn