Growth Strategy
Your business goal is sustainable growth. BrainTower will help you to take your growth efforts to the next level and will support you in all your business development and go-to-market endeavors.
Business development
The trick is to create an informed and structured strategy that addresses both long-term growth and quick wins.
How we help:
- Detect & analyze opportunities for new markets
- Create and execute cross & upselling methods
- Expand customer base
- Improve customer loyalty
- Enrich innovation pipeline
- Brainstorm & structure new ideas
Go-to-market
Haste makes waste, so tread carefully when entering a new market. Find the right approach and map all possible implications for your organization – from sales to logistics.
How we help:
- Set up your go-to-market strategy
- Devise an omnichannel sales & distribution strategy
- Create an investment plan
- Set up & maintain financial & cash management
Brand & Marketing Strategy
A strong brand needs a clear mission and vision every step of the way. Are you monitoring and adapting yours? BrainTower will guide you in the development and the execution of a relevant brand and marketing strategy. That way, your business will be able to craft a clear and relevant market position.
Brand Positioning
How do people perceive your brand? How do you impact your target audience? Together, we’ll decide on your internal and external positioning through a series of workshops and brainstorms.
How we help:
- Conduct and validate market research
- Align communication & action plans between stakeholders
Marketing & Brand Strategy & Implementation
Markets, customers, competition, media, and business tools are constantly evolving, so flexibility is key. To keep up, you need strategic insights, tight planning and a pragmatic approach.
How we help:
- Prepare & execute marketing plans
- Create & implement go-to-market strategies
- Actively monitor KPIs & expected return on marketing investment (ROMI)
Sales & Account Management
All successful companies have a strategic sales & account management system that is backed up by data. Rely on BrainTower to get them up to snuff!
Account management
A sustainable long-term relationship is key, and specific customer goals will help you get there. We create win-win situations that’ll help you in the long run.
How we help:
- Draft win-win account plans
- Manage client-specific or national P&Ls efficiently
- Negotiate annual agreements on client or (inter)national level
- Implement established plans
Field sales management
Customers have become ever more demanding, so make sure you can meet their expectations with a top notch sales team and a flawless instore execution.
How we help:
- Assemble and lead an effective sales team
- Manage client-specific or national P&Ls efficiently
- Negotiate annual agreements on client or (inter)national level
- Propose improvements to optimize sales team operations
In-store Excellence
How do you inspire the shopper to fill their shopping basket?
Category Management
Both supplier and retailer should optimize six aspects of their business across all sales channels: product range, people, communication, place, promotion and price. To do so, they need advanced knowledge of the retail landscape and data insights.
How we help:
- Devise a category management strategy
- Define a category development approach
- Create a space management strategy
- Manage business intelligence activities: Nielsen, GfK, Daltix, …
Trade marketing
The battle for the customer is fought in your point of sales: this is where consumers decide whether or not to make a purchase. That’s why maximum in-store visibility is an vital part of category management.
How we help:
- Draft a shopper marketing strategy
- Set up & execute the approach
- Enhance the customer journey
- Create & implement a brand activation plan
- Ensure excellent execution
Marketing Communication
Communication gets more personal and more relevant by the day. Inbound marketing replaces push marketing as the road to consumer engagement. Communicate with your target audience when, where and how they want to grab their attention.
Content creation & management
Relevance is the key to success. Added-value content may better convince your customer than a commercial message. Understand your customers questions and desires for communication that hits the mark!
- Data analysis
- Content creation
- Content planning per persona and medium
Omnichannel communication
No modern-day advertiser can afford to exclusively use traditional media. Offline and online media reinforce one another and are a must in both a BtC and a BtB context.
- Communication planning and budgeting
- Agency selection (media,creation, digital, PR, …)
- ROI on communication investments
Digital Communication
Online communication requires specific skills that are more technical and data-driven than those needed for more traditional means of communication:
- Direct mailing campaigns
- Social media
- SEO/SEA
- Design & optimization of websites
- Marketing automation
- Conversation management
Brand and Field activation
Increase brand awareness or generate trial by creating touch points with your customer – and convert them for immediate results.
- In-store promotions
- Events
- Sponsoring
- Roadshows
Commercial & Vendor Due Diligence
Mergers and acquisitions are exciting to say the least. Commercial or vendor due diligences improve the odds of a successful transaction. Did you know you could save money by executing your commercial or vendor due diligences before making any other costs? One thing’s for sure: investing in a clear business case will put your mind at ease and help your finances.
Commercial due diligence
“Is there a business case?” is the first question any entrepreneur should ask before any merger or acquisition. What type of market does the company operate in and do they have the potential to be an important player? A CDD will answer all these questions and more to help you with your decision.
How we help:
- Analyze client portfolio
- Evaluate product and price strategy
- Map ROI of commercial investments
- Review business plan
- Assess strength of management
Vendor due diligence
Selling off a company is a big step, which shouldn’t be taken lightly but should be supported by a business case. Offer prospective buyers clear insights into both the origins and the future prospect of your results to increase the odds of success.
How we help:
- Analyze as is results
- Draft business plan (of new products/service, channels, pricing)
- Estimate required investments in organization and commercial policy
- Create an objective & reliable business case
Omnichannel
When we say ‘360° approach’, we mean that quite literally: BrainTower ensures a consistent brand experience across every single channel. Is your organization still in the dark when it comes to omnichannel strategy? Don’t worry, we got you covered!
E-commerce
A successful web shop could be a driving force behind your company’s growth. Assuming you generate enough traffic and convert leads, of course. Woo your prospects with a flawless user experience before, during and after sales!
How we help:
- Set up your web shop and system architecture
- Integrate internal platforms & systems
- Craft an inbound marketing strategy (lead generation & conversion planning)
Omnichannel strategy & communication
Your customers don’t distinguish between online and offline. They just want to find the information they need, when and where they need it, and expect a smooth purchasing process once they have come to a decision.
How we help:
- Implement a step-by-step approach to define & implement your digital transformation
- Draft & implement an omnichannel communication plan
- Create & execute a mobile marketing strategy
- Make ROI predictions
Customer journey & experience
The huge influx of media, digital tools and interactions have complicated the decision-making process. Optimize your customer experiences through permanent tracking, smart analyses and rigorous testing. That way, you’ll be able to optimize each experience and bring a smile to people’s faces.
How we help:
- Map touchpoints
- Optimize UX
- Manage omnichannel planning
- Perform A/B testing
- Calculate ROI
Customer Management
If ‘The Customer is King’ isn’t your company mantra yet, get back to the drawing board. Today, there are systems that will help you understand your customer in real-time with a click of a button. Use those systems to approach and serve them in the most relevant way.
Customer journey & experience
The huge influx of media, digital tools and interactions have complicated the decision process. Optimize your customer experiences through permanent tracking, smart analyses and rigorous testing.
How we help:
- Map touchpoints
- Optimize UX
- Manage omnichannel planning
- Perform A/B testing
- Calculate ROI
CRM
Use customer intimacy to offer your customers exactly what they need. How? By using a great CRM system, of course. It captures data that’ll help you to truly get to know your customer, so you can offer them personalized offers and better service. This results in a higher conversion rate and greater customer satisfaction.
How we help:
- Design & set up a CRM system
- Create a one-on-one communication strategy
- Map conversion and open ratio metrics
Loyalty management
Divided loyalty is a sign of the times. Consumers put their faith in a variety of brands and aren’t afraid to try something new – including private label. So how do you draw them to your brand and keep them there? How do you increase your share of wallet in these fickle times?
How we help:
- Devise a retention grid & segmentation model
- Craft a loyalty strategy & planning
- Manage ambassadors
- Implement, analyze and adapt
Change & Organization Management
In these turbulent times, you need the right skills to keep your commercial organization running smoothly. BrainTower will support you in your audits, change trajectories and company training for sales & marketing.
Organization audit
How efficient and effective are your company’s commercial processes? Which core competencies does your company have, and which ones does it need to succeed? BrainTower assesses which skills you need, and which activities to outsource.
How we help:
- Conduct as is analyses of your commercial organization and its processes
- Execute a gap analysis of current skills versus future needs
- Define key success factors
- Select a strategic partner
Organization structure
Gathering people and activities into an inspiring and successful sales & marketing unit is a major challenge, especially in times of change. So how exactly do you involve and stimulate your team to support a change process? BrainTower can help.
How we help:
- Devise assessment of human capital
- Craft and execute a transformation roadmap
- Assess strength of management
Training & coaching
Coaching is cocreation. It’s about combining strengths to find solutions and achieve strong results, with the coach as a sherpa and a facilitator of improvement.
How we help:
- Offer personal coaching for sales & marketing
- Offer creativity coaching
- Align mission & vision
SME Advice & Accompaniment
BrainTower specializes in SME consultancy: from A to Z and from THINK to DO!
THINK
Think before you act, that’s our philosophy. We carefully create your vision and make sure it’s transparent and understandable. Because a strong foundation is the first step towards success and growth!
How we help:
- Draft commercial and distribution strategies
- Define systems, from CRM to reporting tools
- Outline company and organizational structures
- Create purpose and approach for an advisory board
- Estimate a company’s commercial value
DO
Step two is all about optimizing and implementing strategies and approaches. Because thinking is silver, but acting is golden. We help you to put your ideas into action in a way that will benefit your organization and your customers.
How we help:
- Prepare a global management & sales approach
- Decide on go-to-market
- Prepare, guide and execute negotiations
- Draft the sales & operations process from order to cash
- Adapt organizational structures and guide transition
- Prepare a company for the next generation